“Not everything that can be counted counts.
Not everything that counts can be counted.”
— William Bruce Cameron
The billable hour has been the coin of the realm in the legal industry since the 1950s, long outlasting white bucks. Under this old model, time is assumed to determine value.
Rooted in the flawed labor theory of value, this pricing model falsely assumes that the amount of time it takes to solve a problem is somehow more valuable than the solution itself, and worse, that all time is equal. But tracking units of time doesn’t make sense for anyone other than developers of time-management software programs, or folks doing time.
Rather than join the madding crowd in solving legal problems “by the hour,” we prefer to work on a non-hourly basis under a variety of alternative fee structures agreed in advance of any work, including retainer agreements, fixed fees, reverse (or defense) contingencies, and holdbacks. The overarching goal of our timeless approach to advocacy is pricing predictability — no surprises.
Our focus is results, not a ticking clock. Because “not everything that can be counted counts.”
timeless advocacy: 1 solving legal problems on the basis of value creation, without reference to time; 2 delivering ideas and desired results, not billable hours; 3 reducing risk and uncertainty with pricing predictability; 4 modern alternative to flawed labor theory of value.